Let's use McDonald's as an example because, well, we've all eaten there at least once. If you've been to a McDonald's outside of the U.S., then you've probably noticed how similar it was to any other McDonald's— the red and yellow color scheme, the furniture, the food packaging, the employee uniforms spotless restaurant interior—all very similar, if not identical, to any other McDonald's. Sure, some of the menu offerings might differ, but the McDonald's corporation has made it a point to maintain a remarkable level of consistency in all of its restaurants throughout the world. As a result, no matter where you are in the world, you know what to expect the moment you see approach those golden arches. That is one of the key reasons for McDonald's' success. The same can be said for Starbucks.
Brand ownership is not the exclusive domain of faceless corporations. A personal brand, as the name implies, exists around a living, breathing individual—a person. As platinum-selling rapper and business mogul Jay-Z once said of himself, " I'm not a businessman, I'm a business, man". And sure enough, he is, with a clothing line, record label, and a number of other business ventures that profit off of his name recognition. Just like a corporate logo, a face and a name can become a brand.
Copywriter, Marketer, Communicator, Ginger Beer Enthusiast.