Copywriter • Marketer • Traveler • Surfer
I don't write copy for a living. I never have, in fact. Almost every job I've had in my life (and I've had quite a few) has been about my ability to talk to people. This skill gave me the opportunity to work abroad as an English teacher, it's what allowed me to spend summers getting paid to take people surfing, and, if I had to guess, it's the reason why I've been able to earn money as a copywriter.
I can write copy because I understand who my audience is and what they want. For example, you're reading this because you're trying to determine if I'd be an asset to your company. You don't care what college I graduated from. You're not interested in my English degree. You just want to know if I have the right skill set for the job. And while I may not yet know what product your company sells or what service it offers, I know something equally important who you're trying to market it to. Something so obvious that many marketers seem to forget it. They're not clicks or impressions or page views or likes or leads or dollar amounts. They're people. And people, regardless of where they come from, when they were born, or how much money they make, like to be spoken to as such. People don't like to be bored by sales pitches, they like to be intrigued with stories. They don't want to be sold to, they want to be inspired by.
That is why I am in marketing communications. That is why I write copy.